Rock.
Stand firm.
We chose rock for strength that doesn’t shout — the steady ground under highland farms, city streets, and daily cups.
THE NAME
Rak
+ Addis.
Rock and new flower — a name built for resilience, belonging, and the capital that still rises.
Love
prevails
WHY RAKADDIS
Rock of
Addis.
Rak stands for rock. Addis stands for Addis Ababa — “new flower.” Together they name the resilience we honor: a city that has stood through many challenges and still blooms.
Addis Ababa is Africa’s diplomatic heart — home of the African Union and among the world’s great centers of diplomacy — and a living capital for many Ethiopian nations, as well as Eritrean communities who share language, food, faith, and coffee at the same table.
See our markR+AROCK · ADDIS
RESILIENCE IN EVERY LETTER
Rock.
Addis Ababa.
New flower.
Ethiopia’s capital — a place of renewal, culture, and connection between highland harvest and modern life.
Many nations.
One table.
Addis holds Ethiopian nations and Eritrean people alike. Rakaddis carries that spirit of shared hospitality into every roast.
THE CAPITAL WE HONOR
Still standing.
Still blooming.
Why Addis matters to the cup in your hands.
Resilience
Addis Ababa has weathered occupation, change, and challenge — and remained a capital of culture, faith, and future. Rakaddis names that rock-steady spirit.
Africa’s diplomatic city
As seat of the African Union and a major hub of international diplomacy, Addis stands among the world’s most important diplomatic cities — a place where Africa gathers.
Home of many peoples
The capital is a meeting ground for Ethiopia’s nations and nationalities — and for Eritrean communities whose stories, ceremonies, and coffee rituals travel with the diaspora.
Bridge to the cup
From highland farms to Frederick, Maryland, our name reminds us: good coffee has a place. Ours begins in Ethiopia — and is rooted in Addis.
ADDIS ABABA · አዲስ አበባ
THE CAPITAL
A city of unity
& tolerance.
Addis Ababa is more than a capital — it is a living example of people of different faiths sharing the same streets. In the heart of the city, Debre Raguel Church and Anwar Mosque stand as neighbors: a church and a mosque side by side in daily life. That closeness is rare in many neighboring countries and other parts of the world — and it says something essential about Addis: faith, culture, and hospitality can share one table.
From highland markets to diplomatic halls, Addis gathers Ethiopia’s nations and welcomes Africa. That spirit of belonging is why our name carries Addis — rock and new flower, resilience and welcome.
~2,355mELEVATION · HIGH CAPITAL
1886FOUNDED BY MENELIK II
5M+METRO POPULATION
AUSEAT OF AFRICAN UNION
TIKUR ANBESSA · ጥቁር አንበሳ
OUR MARK
ጥቁር
አንበሳ.
Our logo still honors the ጥቁር አንበሳ — in Amharic, Tikur Anbessa (ጥቁር አንበሳ) — for the black-maned lions of the highlands and a symbol of strength woven through Addis Ababa’s memory.
In 1936, young Ethiopians organized as the ጥቁር አንበሳs to resist Fascist occupation. Their courage lives on in our mark — paired with a name that means rock of Addis.
Read more about the markA NAME OF RESILIENCE. A MARK OF COURAGE.
THE CROWN
Why no cross
on the lion.
A deliberate choice in how we honor faith and the mark.
Respect for the cross
Traditional Lion of Judah imagery often places a cross atop the crown. We chose not to put a cross on our logo’s crown — because we do not want a sacred symbol printed on disposable products that end up thrown away with the trash.
Not for the bin
Coffee bags, cups, and everyday packaging get used and discarded. Putting a cross on something that may be tossed felt wrong. So the crowned lion remains — without the cross — strength and heritage, without treating faith as packaging.
Still Tikur Anbessa
The mark still carries the ጥቁር አንበሳ spirit: highland lions, Addis memory, and the courage of 1936. What we left off the crown is as intentional as what we kept.
Honor in the design
We want people to wear and use the brand with pride — Habesha gatherings, home, and daily life — without a holy symbol becoming waste. That is why our lion’s crown has no cross.
RAKADDISROCK · ADDIS · ETHIOPIA